Before offering a new service, one of the first steps you must take is to identify what?

• A. Launch a marketing campaign
• B. Identify knowledge required
• C. Create a social media following
• D. Pre-sale the service for funding

Answer: (B)

When planning a new service, the essential first step is to identify the knowledge and skills required to deliver it. Knowing what expertise, tools, processes, and training are needed helps define the service’s scope, assess feasibility, and determine what resources or partnerships are necessary. It also guides budgeting, timelines, and quality expectations so you can actually fulfill promises you make to customers.

Marketing campaigns, building a social media following, or pre-selling for funding are activities that come after you’ve clarified what you’re offering and whether you can execute it effectively. Those steps rely on understanding the service requirements first, ensuring your efforts aren’t wasted on promises you can’t keep.