In a pitch deck, which component discusses how a business works, how it makes money, and describes some of the marketing strategies?

• A. Competition
• B. Problem
• C. Business model
• D. Milestones

Answer: (C)

A business model section explains how the company operates, how it earns revenue, and how it reaches customers through its marketing approach. This is why it’s the best choice: it ties together what the product or service does, who pays for it, and the methods used to attract and retain customers in one view that a pitch deck presents to investors or stakeholders.

Other components focus on different angles: competition looks at rivals in the market, the problem outlines the issue the product addresses, and milestones track past progress and future goals. The business model naturally encompasses the operating plan, revenue streams, and the marketing channels and strategies used to drive sales.