Which step involves alleviating concerns presented by the customer?

• A. Objection
• B. Prospecting
• C. Preparation
• D. Closing

Answer: (A)

Objection handling is the step where a salesperson addresses the doubts and concerns the customer expresses, with the goal of alleviating risk and moving toward an agreement. When a prospect voices a worry, you listen actively, acknowledge the concern, empathize, and provide a clear, evidence-backed response—using examples, ROI, demonstrations, or testimonials—to show how the offering meets their needs. This helps the customer feel understood and more confident about proceeding.

Prospecting is about finding potential customers, while preparation involves planning the approach, and closing is about securing the final commitment. The specific task of easing doubts and turning them into clarity happens during objection handling, which is why it’s the best fit for this scenario.