GMetrix Marketing Practice Exam

In this part of the Design Thinking process, after you’ve truly understood users, you turn those insights into a clear articulation of what they need and the problems they face. That focusing step is Define. It’s best because it creates a specific, user-centered problem statement that guides the rest of the work, aligns the team, and sets constraints for ideation. You typically end up with a concise point-of-view or How Might We question that centers on real user needs.

Other stages shift toward different activities: empathizing is about deeply understanding users and gathering insights, ideating is about generating many potential solutions, and prototyping involves building rough representations to test ideas. But describing exactly what users need and what’s wrong with their current situation belongs to defining the problem so you can effectively design around it.