GMetrix Marketing Practice Exam

Location-based analysis relies on geographic data to show where customers are and how sales cluster by area. By mapping customer locations to regions, cities, or coordinates, you can create visuals like heatmaps that reveal high-sales and low-sales zones. This insight supports decisions on store placement, targeted marketing, and distribution. Behavioral data tracks actions customers take rather than where they are; demographic and psychographic data describe who customers are and what they believe or do, not their physical location. Therefore geographic data is the type that directly provides the location information needed to see geographic patterns in sales.