Arrange the phases of product/market fit in the correct order.

• A. Idea, Prototype, Launch, Traction, Monetization, Growth
• B. Prototype, Idea, Launch, Traction, Monetization, Growth
• C. Idea, Launch, Prototype, Traction, Monetization, Growth
• D. Idea, Prototype, Traction, Launch, Monetization, Growth

Answer: (A)

Product/market fit is about delivering something the market wants and can sustain, proven through real user adoption and a viable business model. Start with an idea that identifies a real problem and a compelling value proposition for a specific audience. Then build a prototype (an MVP or test version) to validate the core assumptions without overbuilding. Once the prototype shows potential, launch it to real users to gather data on how it’s used, what sticks, and where it falls short. When you see meaningful traction—steady user adoption, engagement, and retention—you can start shaping monetization, testing pricing, and establishing unit economics. After a viable revenue path is found, focus on growth—scaling channels, reach, and repeatable processes to sustainably expand.

This order ensures learning and validation precede scalable monetization and expansion. Jumping to launch or growth without a tested prototype and demonstrated traction would risk misalignment with customer needs or unsustainable economics.