What is a Target Market?

• A. Sales to customers who use archery products.
• B. Marketing with a bullseye goal.
• C. Advertising based on bullet points.
• D. Customers to whom a company wants to sell its products and services.

Answer: (D)

A target market is the specific group of customers a company aims to serve with its products and marketing efforts. It’s about identifying who is most likely to buy based on factors like age, location, income, interests, and needs, so messaging and offerings can be tailored to that group.

That description matches the idea of focusing on “customers to whom a company wants to sell its products and services,” which is exactly what defining a target market means. The other options mix in metaphors or tactics that aren’t about identifying the actual audience: selling to archery product users is a product- or niche-specific example, not the general concept; a bullseye metaphor hints at targeting but doesn’t define the audience; advertising by bullet points describes format, not audience.