Which activity is part of setting up a test marketing strategy?

• A. Setting up your test marketing strategy
• B. Creating a social media campaign
• C. Training employees
• D. Finding materials to support the service

Answer: (B)

Test marketing relies on trying promotional ideas in a real market on a small scale to learn what works before a full launch. Creating a social media campaign fits as an activity here because it directly tests how potential customers respond to certain messages, offers, and visuals in a real channel. By running ads or posts, you can measure engagement, clicks, inquiries, and conversions, gathering concrete data to refine the overall strategy before expanding.

The other actions are important but don't test the promotional approach itself: setting up the strategy is the planning stage, training employees focuses on delivery, and finding materials to support the service deals with collateral rather than testing promotional effectiveness.