Which form of marketing lets marketers place ads on websites within search engines?

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Multiple Choice

Which form of marketing lets marketers place ads on websites within search engines?

Explanation:
Pay-Per-Click advertising is the form that lets marketers place paid messages on search engine pages. In this approach, you bid on keywords and your ad can appear on search results pages or across the search engine’s partner sites. You pay each time someone clicks the ad, which is why it’s tied to driving traffic from searches. This contrasts with SEO, which aims to improve organic listings without paying for clicks; email marketing, which sends messages to a list; and social media marketing, which places ads within social networks rather than on search engine results pages.

Pay-Per-Click advertising is the form that lets marketers place paid messages on search engine pages. In this approach, you bid on keywords and your ad can appear on search results pages or across the search engine’s partner sites. You pay each time someone clicks the ad, which is why it’s tied to driving traffic from searches. This contrasts with SEO, which aims to improve organic listings without paying for clicks; email marketing, which sends messages to a list; and social media marketing, which places ads within social networks rather than on search engine results pages.

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