Which of the following is NOT one of the three things to consider regarding the mass delivery of your lawncare service?

• A. Developing the product website and social media campaign
• B. Finding a source of materials to support your service
• C. Creating an effective demonstration of your service for potential customers
• D. Training employees with the knowledge to consistently deliver the service

Answer: (A)

Mass delivery of a lawncare service focuses on making sure you can provide the service to many customers reliably. That means securing a steady source of materials and equipment to support the service, creating an effective demonstration of what the service delivers so potential customers understand the value, and training employees with the knowledge to consistently deliver the service every time. Developing the product website and running a social media campaign is marketing—important for attracting customers—but it doesn’t directly address how the service is delivered at scale, which is why that option isn’t part of the three considerations for mass delivery.