Which of the following is an example of a direct distribution channel?

• A. Door-to-door sales
• B. Wholesaler sales
• C. Retail sales
• D. E-commerce sales

Answer: (A)

The main idea is selling straight from the producer to the customer with no intermediaries. Door-to-door sales fits this because the salesperson goes directly to the customer's home, handles the sale, and ships or delivers the product without involving wholesalers or retailers.

Wholesaler sales involve a middleman who buys from the producer and then sells to retailers or other buyers, so it isn’t direct. Retail sales rely on a retailer who purchases from producers or wholesalers and sells to end customers, again adding a middle step. E-commerce can be direct if the producer runs their own online store and ships to customers, but it often involves intermediaries like marketplaces, so it’s not as clearly direct as door-to-door.