Which stage is described as 'Develop an idea for a product or service'?

• A. Idea stage
• B. Prototype stage
• C. Launch stage
• D. Traction stage

Answer: (A)

Developing an idea for a product or service is the early phase focused on ideation and concept definition. It's where you brainstorm what the product could be, identify the problem to solve, define the target users, and sketch the value proposition before any design or testing begins. This aligns with the description because it centers on creating and clarifying the concept rather than building or delivering it. Other stages involve tangible work: the prototype stage creates and tests a working model; the launch stage releases the product to market; the traction stage focuses on gaining customers and momentum.