Which statement best describes strengths in a SWOT analysis?

• A. Things a company does well
• B. Anything that could increase sales and grow a company
• C. Areas in which a company is lacking
• D. Anything that poses a risk to a company's success and growth

Answer: (A)

Strengths in a SWOT analysis are the internal things a company does well or has that give it an advantage. They are positive capabilities and resources that the business can leverage to compete, such as a strong brand, skilled team, proprietary technology, efficient processes, or good customer relationships. The statement “Things a company does well” best captures this idea because it focuses on internal strengths rather than external opportunities, weaknesses, or threats. Opportunities describe potential external gains, weaknesses describe internal shortcomings, and threats are external risks. By identifying internal strengths, a company can build on them to pursue growth and outperform competitors.